Life FM located in Hendon, based in Sunjive Studios Adelaide, is a community radio station broadcasting family-focused, positive content and music, to bring hope and life enrichment. The station aspires to be an influencer in the community, setting and achieving high standards to fill people’s lives with joy and purpose.
Contemporary, covering current issues and presenting the truth from a place of love and humility, is Life FM’s vision. The station aims to increase its reach across Adelaide, engaging with the community in a way that enhances lives and builds people up, providing positive change and influencing lives for the better.
Being a media outlet, staff members at Life FM regularly download large files, upload audio files and work digitally. This activity necessitates a fast and reliable internet connection. In October 2022, Life FM connected to GigCity and has discovered that, “the benefits offered in terms of productivity with the high speed connection offered was second to none.”
Digital Marketing Manager, Lorrene McClymont continues, “The increase in speed has made a huge difference. We were pleasantly surprised by the impact on uploading and downloading large audio files. This has significantly improved productivity.”
As a community radio station, Life FM is community funded and receives no government funding, so cost effectiveness is also extremely important and a benefit of the GigCity connection.
The upgrade in speed caught one of their staff members by surprise. “Our Content Director, who is responsible for putting together a number of our shows, actually thought his audio file was broken the first time he used the GigCity connection. He checked it to see if something had gone wrong and then realised it was just the speed.”
Lorrene as Digital Marketing Manager has noticed “a significant improvement in the speed of uploading and downloading files, and less wasted time waiting around”. Given so much of her job is digitally focussed, this is a substantial improvement and a huge impact on time and productivity.
Day to day tasks have become quicker and easier since connecting to GigCity. Previously there was a significant time lag when publishing articles to their website and when publishing to social media from the website or uploading community events, meaning these tasks had to be undertaken in batches. Now these tasks can be executed simultaneously, immediately and seamlessly. Lorrene says, “The connection to GigCity has solved problems we didn’t even know that we had.”
GigCity also adds value by providing a more reliable connection to Life FMs interstate teams. They are part of a wider community of organisations from around the country. “Being able to connect with them via Zoom without worrying about connection speed or sound issues due to connection problems has been excellent. Knowing that we have more scope for video and audio large file projects online, opens up new ways to tie in our on air broadcasting with our digital platforms”.
Life FM’s on-air excellence and high standards are supported off-air through the GigCity connection. Lorrene says, “We have been so impressed with the increased productivity, speed and cost effectiveness since using GigCity. It has been a game changer across many areas of our business.”
GigCity is a Government of South Australia initiative delivering affordable, high-speed internet to innovation precincts across the state. Participating businesses experience gigabit speed broadband, enabling greater collaboration between colleagues and easy sharing with clients around the world.
For more information, visit www.gigcity.com.au.
